This was the best value for money toy I’ve ever brought. My 4 year old loves transformers. So when I saw them I had my fingers firmly crossed. What he struggled with was giving numbers the correct name. I gave him 1 new number a week, and just referred to them by their number name, and that’s all it took. Now he spots his transformers everywhere, on clocks etc. The actual product is very well made, and of much better construction quality than he his branded transformers. His 2 1/2 year old sister also loves them, and can now recognise some of her numbers also, she can also sequence the actions to get them to transform independently. Hours of play fun, and learning without knowing it. Perfect!!!!!!